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Aug 16, 2018

Bailey Reutzel, one of the editors at CoinDesk, joins us this week. She shares with us her journey into the counterculture crypto community and the various projects and stories that eventually led her to her current role at CoinDesk.


Bailey divulges the types of stories she is interested in covering and that most often her goal is to follow the interests of her readers. Analyzing the needs of the reader is the key for Bailey. Her years of experience and knowledge in the crypto scene have eased the challenge of uncovering the core events of the crypto communities. Bailey encourages entrepreneurs and communications teams to similarly consider the needs and interests of the reader when pitching to reporters. We conclude by hearing what resources Bailey likes to use to keep up on crypto, how Twitter may not always be the best resource and her advice for newcomers to the space.


Topics covered:

- Bailey’s background and how she first discovered crypto.

- Writing about the initial coin offering (ICO) boom of 2017.

- Figuring out which projects are legitimate and which aren’t.

- Choosing which coins and tokens to report on.

- What entrepreneurs should be mindful of when emailing CoinDesk for coverage.

- Industries that Bailey thinks blockchain can disrupt and her skepticism.

- Who Bailey looks up to in the cryptocurrency world.

- Having to read everything to get the right information.

- Bailey’s recommendations for learning about the industry.

- How Bitcoin has changed over the years.



The Internet of Money by Andreas M. Antonopoulos