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May 14, 2020

Nikki Del Principe, Director of Content Strategy at Melrose PR, hosts this special episode of Crypto Token Talk focused on "Communications During Crisis" in the midst of the coronavirus pandemic. Kelsey McGuire, Co-Head of Experiential Marketing at ConsenSys, and Kelley Weaver, CEO of Melrose PR and usual host of Crypto Token Talk, join this episode as guests.

We begin with Kelley and Kelsey sharing best practices for PR and marketing during periods of crisis. Key points include:

  • Know Your Audience
  • Share Content that People Crave
  • Be Authentic
  • Don't Over-Generalize
  • Focus on Value-Driven Marketing

Next, Kelsey shares how her team has tweaked tactics pertaining to virtual events to add value. She discusses the ETH2 virtual summit and how they are adding gamified components and working with partners to make this online event community-oriented. Kelley shares how Melrose PR had to make strategic adjustments at the inception of the COVID-19 pandemic to ensure the announcement of Fold's Visa-powered bitcoin rewards card garnered the press coverage it deserved, which ultimately included stories in Bloomberg, Fortune, and Forbes, among a slew of business and crypto outlets.

With so many companies shifting to remote work, Kelley and Kelsey discuss how their leadership styles have changed. This leads to a conversation about the long-term impacts of COVID-19. The guests share final thoughts on how to handle communications during this time of uncertainty, reminding us to reflect in addition to looking to the future and moving forward with your goals.

Topics covered:

-Best practices for PR and marketing during crisis and periods of uncertainty

-PR and marketing success stories during the COVID-19 pandemic

-Kelsey discusses the importance of building community and how her team is adding value to virtual events through gamification 

-Kelley shares her experience running communications for Fold's recent Visa-powered bitcoin rewards card announcement

-Predictions for the future, including long-term impacts of the coronavirus crisis

-Adjustments in leadership during this time of uncertainty

-The benefits of remote work

-Long-term shifts in workplace culture

Links to Resources:


Melrose PR:

Kelley on Twitter:

Kelley on LinkedIn:

Kelsey on LinkedIn:

Ethereal Virtual Summit:

Story on Fold's Bitcoin Rewards Card in Bloomberg:

Kelley's Recent Webinar on BrightTALK: